Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google, Bing, and Yahoo. The primary goal of SEO is to increase organic (non-paid) traffic by ranking higher in search engine results pages (SERPs). It involves a combination of strategies, including keyword research, on-page optimization, technical SEO, and link…

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Digital marketing is the process of advertising products or services using digital media such as search engines, social media, email, and websites. It enables companies to reach more people, create brand awareness, and generate sales effectively. The main strategies are SEO, content marketing, social media marketing, and pay-per-click advertising. Digital marketing differs from traditional marketing…

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