Digital marketing is the process of advertising products or services using digital media such as search engines, social media, email, and websites. It enables companies to reach more people, create brand awareness, and generate sales effectively. The main strategies are SEO, content marketing, social media marketing, and pay-per-click advertising. Digital marketing differs from traditional marketing in that it provides real-time data and analytics, enabling marketers to monitor performance and optimize campaigns. It’s affordable and can be tailored to suit the needs of any business, regardless of size. As the internet becomes more widely used, digital marketing is now a must for remaining competitive in today’s fast-paced, ever-changing digital environment.